L’Alliance New York

Brand Identity, Naming, Brand Strategy

Brand identity framework for the non-profit organization celebrating French and francophone cultures.

The new name, identity and visual system that pay respect to the organization’s long history while looking forward to build a more diverse audience for its programming.

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Expressive typography and an apostrophe brand mark nod to the institution’s engaging approach to language.

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‘Incroci (Crossings)’

Data Driven Design

Pentagram’s Giorgia Lupi collaborates on a data-based art installation for the Merz Foundation in Italy.

L’Alliance New York