The task was to express Katia’s belief that people can use their inner power as a tool to realise their full potential. Learn more about the project Play Play The new brand identity conveys Katia’s unique approach to coaching. It helps people find the power within themselves to invent the future and transform their lives. Learn more about the project Play Instead of tweaking people’s behaviour, Katia encourages a complete change of mindset — the new brand aims to help KVA stand out from more conventional coaching methods with much less powerful results. Learn more about the project Zoom Enlarge Zoom Enlarge KVA’s unique philosophy is embodied in the living KVA logo created by Pentagram. It expresses the explosion of energy and joy that comes with creative thinking. Learn more about the project Zoom Enlarge Play The new colour palette mirrors a spectrum of moods and temperatures, capturing the diverse range of emotions that can occur during the coaching process, from inspiration and energy, to clarity and empowerment. Learn more about the project Play Play The visual style expresses the empowering results of Katia’s approach, and includes joyful photography featuring light leaks, sun flares, and rainbow prisms. Learn more about the project Zoom Enlarge
