Know Cocoa

Pentagram was approached by ofi to create a cocoa handbook to showcase deZaan’s selection of cocoa powders, highlighting the benefits and features of each type, and showcasing delicious recipes and tips alongside beautiful photography and illustrations.

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Referencing the Dutch heritage of deZaan’s chocolate, its primary typeface Neutrif Pro was paired with Recife by Luzi Type. Although modelled on antique fonts, it perfectly reflects the fine dining sector where deZaan’s products can regularly be found.

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The team worked with illustrator Amy Grimes to create a set of bespoke illustrations that add colour and vibrancy. These give the book a contemporary and playful look, and visualise the technical cooking methods in an accessible and engaging way.

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To add to the handbook’s premium feel, the front and back covers have a cocoa bean-shaped embossing alongside the title which appears in gold foil.

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