Play The challenge was to shift the emphasis of King & McGaw's online shop towards the rare and limited categories Learn more about the project Play Zoom Enlarge Zoom Enlarge Zoom Enlarge Pentagram made significant changes to King & McGaw's logotype, adding more contemporary and characterful lettering and a more distinguished ampersand design. Learn more about the project Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge The site is also now fully optimised for mobile, reflecting an audience that is native to social media platforms such as Instagram Learn more about the project Zoom Enlarge Zoom Enlarge Share: Twitter, LinkedIn, Email
