Kids Eat in Color

Brand Identity

Comprehensive new brand identity system for the food-focused parenting and educational healthcare resource.

Old logotype.

Old logotype.

New logotype.

New logotype.

The keyword

The keyword "Color” can be used as a standalone icon.

Kids Eat in Color understands that systemic discrimination impacts nutrition and they have committed themselves to work towards social equity.

Learn more about the project

Swag can be very colorful or more reserved.

Swag can be very colorful or more reserved.

A variety of colors from the new palette can be used in the logotype.

A variety of colors from the new palette can be used in the logotype.

The color palette is inspired by the colors found in food.

The color palette is inspired by the colors found in food.

Logo lock-up that emphasizes the keyword "Color."

The design team consulted on social media perception.

The design team consulted on social media perception.

The playful chomps in the word mark can move around.

The playful chomps in the word mark can move around.

Friendly, accessible designs for print collateral.

Friendly, accessible designs for print collateral.

The goal of the new identity was to reflect this community and establish that Kids Eat in Color is an organization comprised of healthcare professionals who are knowledgeable, trustworthy and non-judgmental.

Learn more about the project

Happy (healthy) cookies pattern.

Happy (healthy) cookies pattern.

Colorful chomp pattern.

Colorful chomp pattern.

A set of bite marks from the logotype can be used on their own in patterns and applications or serve as graphic tools for social media. They also lend themselves to amusing, kid-friendly “crunchy” animations.

Learn more about the project

Application examples.

Application examples.

Coffee and (healthy) biscuits.

Coffee and (healthy) biscuits.

Two-sided business card designs.

Two-sided business card designs.

53

Brand Identity, Digital Design

Brand identity and digital design for the contemporary Asian fine-dining restaurant in New York City.

Kids Eat in Color