Keap

Built into the geometry of the wordmark is a hidden arrow, an apt symbol for what Keap does.

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The primary typeface is Ivar Soft, a custom font with a warm, approachable feel, important for small businesses.

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Custom cut of Ivar Headline by Letters From Sweden.

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1 Custom cut of Ivar Headline by Letters From Sweden.

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The Keap arrow comes to life in a secondary graphic language inspired by flowcharts, diagrams and decision trees.

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The new brand imagery includes lively illustrations by the studio LaTigre and photography that features real people in the environments where they actually work.

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Custom illustration style created in collaboration with LaTigre.

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Illustration in use on the Keap website.

1 Custom illustration style created in collaboration with LaTigre. 2 Illustration in use on the Keap website. 3 Custom set of UI icons.

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Custom set of UI icons.

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Keap

Brand Identity, Naming

Brand identity and naming for the company specializing in management software for small businesses.

Droit

Brand Identity, Digital Design, Naming

Brand identity, messaging and website for the global financial technology company with an award-winning platform that helps investors navigate the complex regulatory system.

Keap