Just

Brand Identity

Brand identity for a charity providing support and nurturing homes for people with mental health challenges, learning disabilities and homelessness.

Just believes that everyone deserves shelter, dignity, and the opportunity to reconnect with life. Through supported housing, training, and a nurturing community, it creates spaces where people can rebuild their confidence and independence.

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Pentagram was appointed to create a new name and visual identity—one that reflects Just’s evolving role in the sector, raises awareness of its vital work and attracts new talent.

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The logo embodies Just’s belief that even the smallest step can be transformative. The simplicity of the circular form and typography represents the breathing space Just provides—safe, supportive, and focused on each individual’s journey.

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Just Type Playing Cards

Packaging, Industrial/Product Design

Luxury playing cards designed in collaboration with Art of Play, an online retailer of puzzles, games, and magic.

Just