Jigsaw

Brand Identity

Identity for the production company of the documentary filmmaker Alex Gibney.

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The Jigsaw logo appears in journalistic black and white and suggests the multiple points of view that make up Gibney's films.

Edges of stationery are black foil stamped for impact and an unexpected twist.

Edges of stationery are black foil stamped for impact and an unexpected twist.

The logo plays with the edges in applications, creating expressive visual lockups.

The flap of the envelope closes to form the logo.

Doors to the Jigsaw offices, where staff go “through” the logo itself.

The design goal was to create a bold and serious logotype that still retained a level of nuance and sophistication representative of the films themselves.

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Jigsaw totebag.

Jigsaw totebag.

Black foil stamping on the edges of collateral gives the pieces a strong appearance when stacked together.

Black foil stamping on the edges of collateral gives the pieces a strong appearance when stacked together.

The logo plays with the physical edges of applications, capturing the tension in Gibney’s work while staying true to the meaning of the word “jigsaw.”

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Stairwell B at the Museum of the City of New York

Signage & Environmental Graphics

Graphic installation for a stairwell at the museum, developed as part of a major renovation.

Jigsaw