No longer just a square, the updated logo can be reframed into any aspect ratio and appear in an infinite number of forms. Learn more about the project Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge The identity reflects the vastness of today’s image culture and the many ways that photographers frame our view of the world. Learn more about the project Play Zoom Enlarge Zoom Enlarge Zoom Enlarge Play Play The designers developed a logo tool that pushes cropping to its limit, reshaping the mark to assume any width and any height without internal distortion. Learn more about the project Zoom Enlarge Zoom Enlarge Play Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Share: Twitter, LinkedIn, Email