Impala

Designed to create a fairer, more sustainable ecosystem for hotels, customers and guests, Impala wanted to engage with its audience (which includes start-ups and tour operators) on a much more emotional and personal level.

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It was vital that the new identity should be bold and ownable, had a direct connection to travel, and have the ability to translate seamlessly into their product.

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Pentagram’s new identity for Impala is inspired by the everyday graphic language of travel, including airport arrival boards, railway tickets, luggage labels and signage.

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The travel vernacular-inspired graphic language appears across all the various applications, both on and off-line

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Evoking all the anticipation and excitement of travelling, Pentagram has designed a striking identity for Impala, which, combined with the seamless online environment created for its customers, will ensure that it stands out in the competitive world of B2B travel.

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