Howcast

Brand Identity

Identity design for the popular how-to video site.

The designers created an italicized “H” that became a directional arrow that could be used as a vehicle to begin the videos and would suggest taking the ‘next step.’

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Charlie Vs. The World for Do The Green Thing

Digital Design

Do The Green Thing uses a microsite, editorial argument and film to launch the world’s first meaningful calculation of the carbon cost of cocaine.

Howcast