Giorgia Lupi analyzed Kaki King’s unique style of guitar playing to develop the visual language.
Aspects of the music-making were deconstructed into data, then represented in color and form.
The playing of 200 notes, one for each year, became a tapestry of data-driven colors and notations.
Hennessy ages V.S.O.P cognac in barrels marked with the distillery’s brand signature.
Lupi drew from the calligraphy instruction manual to create elements of the anniversary branding.
The data visualization created striking packaging for the 200th anniversary bottle and box.
In print advertising, the painterly abstraction of colors and symbols conveys the artistic blending.
Commemorative packaging acknowledged the talent blended to create the anniversary design.
