Witches and wizards’ most iconic sport can now be played by muggles in Warner Bros. Games’ latest release Quidditch Champions. Grab a broomstick, take to the skies and experience the thrilling chase of the Golden Snitch, dodging pesky Bludgers, scoring points with the Quaffle and valiantly defending goals. In collaboration with Unbroken Studios and Portkey Games, competitors can step inside Wizarding World’s legendary arenas and soar to glory with iconic characters and custom players.
Quidditch is exhilarating–requiring speed, agility, and precision. The Pentagram team knew the accompanying logo needed to evoke these same dynamic qualities. Immersing ourselves in competition, we play-tested a beta version early on in the process, some designers proving ready for their Quidditch World Cup debut, others needing more reps on the practice pitch.
Storytelling comes to life in the logo. Customized from Monotype’s typeface Albertus, the word “Quidditch” rides atop a broom inspired by the Nimbus 2000. Leaning forward, it rushes to capture the golden snitch located just out of reach, showcasing the pivotal moment before the match officially concludes. Nestled into the crook of the broom–a signature feature found in the one gifted to Harry by Professor McGonagall is the word “Champions” in Monotype’s Flareserif. The mark is rendered in a shiny gold, the color of victory and the infamous Golden Snitch. Hints of blue bring a touch of magic to either end of the logo.
While the brand identity needed to stand alone as its own unique offering, it also needed to visually relate to the larger Harry Potter and Wizarding World franchise. The look and feel of the logo complements other key visuals from the magical universe, including the identities for the Wizarding World, the films “Fantastic Beasts and Where to Find Them” and “Fantastic Beasts: The Crimes of Grindelwald,” and other games such as Hogwarts Legacy and Harry Potter: Wizards Unite, all designed by Pentagram.
The team further expanded on the game’s identity through a custom Golden Snitch icon for branded activations on muggle communication and gaming devices. The project was rounded out by developing localizations for different territories around the world to include the widespread and far-reaching Harry Potter fanbase. Working with regional experts to retain the visual character of the logo in the respective alphabets, our team created logos in multiple languages such as Chinese, Japanese, Arabic and many more.
Whether a seasoned seeker or stepping onto the pitch for the first time, your team awaits, ready to become champions in the one-of-a kind sport that is Quidditch.
