Each floor at Harrods is divided into many rooms making wayfinding difficult. However, by numbering them, we added a new ‘address’ element that allows a customer to find their destination.
Harrods
Signage & Environmental Graphics
Wayfinding and signage design for the world’s most famous yet difficult to navigate department store.
![](https://pentagram-production.imgix.net/a269bf56-ce24-4dba-b44b-dc178942bd9a/jr_harrods_1.jpg?rect=0%2C0%2C3000%2C1872&w=880&fit=crop&fm=jpg&q=70&auto=format&h=548)