Halma worked with Pentagram to create a new group identity that would express their purpose more accurately. Learn more about the project Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge The solution required a new brand system that was flexible, allowing the group’s voice to support its companies and their activities, but also to take the lead where needed. Learn more about the project Play Pentagram has delivered a new holistic system that unified this complex and diverse group and added a sense of continuity to all brand communications. Learn more about the project Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge This new, circular brand symbol articulates the business of protecting and nurturing life. Learn more about the project Share: Twitter, LinkedIn, Email