The brand identity framework reinforces Gush’s belief that small everyday actions by individuals can drive big, purposeful global change. Learn more about the project Play Zoom Enlarge Zoom Enlarge Play Zoom Enlarge Play Play Visually, the aesthetic is both scientific and creative, and exudes positivity, like a breath of good air. Learn more about the project Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Play Zoom Enlarge Zoom Enlarge Play Zoom Enlarge Zoom Enlarge Play The logo is built of dots that evoke molecules or particles in the air coming together into a larger form—like a globe or community composed of individuals. Learn more about the project Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge The particles extend to a dynamic visual language, where they are integrated into imagery, dispersed in motion graphics, and used to construct data visualizations. Learn more about the project Play Play Play Play Play Play Zoom Enlarge Zoom Enlarge The packaging is sleek, modern and minimal, with a square footprint that is more efficient and made of low-impact materials. Learn more about the project Play Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge
