Grow to Know

Grenfell was the catalyst for a guerrilla gardening movement, as locals took to the streets in search of relief and answers to one of the most tragic and preventable disasters the UK has seen.

Learn more about the project

Pentagram was asked to create a visual identity to help Grow to Know communicate its unique ethos, and attract more partners and supporters as it expands its reach.

Learn more about the project

The new brand needed to be optimistic, turning the collective pain into hope and activism, and flexible enough to work across the different dimensions of Grow to Know’s work.

Learn more about the project

Inspired by the language of blueprints and master plans, the new visual language reflects Grow to Know’s vision to bring life to derelict spaces. It imagines a new blueprint where nature can help build the connection between people in the communities.

Learn more about the project

Central to the identity is the cyanotype process—a camera-less technique that creates striking blue and white images by laying objects on paper coated and exposing them to UV light.

Learn more about the project

With a mission to bring joy and justice, the collective is expanding its reach, uniting communities and reimagining a world filled with compassion, creativity and connection. The new identity will help it grow, thrive, and share its vision with an ever-widening audience.

Learn more about the project