Great Jones

Brand Identity, Digital Design, Packaging, Naming

Soup-to-nuts brand identity for a direct-to-consumer kitchen company offering stylish and affordable cookware.

The branding uses vintage colors, lush illustration and witty messaging to resonate emotionally with consumers and tap into the nostalgia of cooking as a communal activity.

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Great Jones cookware arrives in colorful, instantly recognizable packaging that stands out from other boxes on the stoop.

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The exuberant, visually rich approach stands out from the muted style of most direct-to-consumer brands targeting millennials.

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Numan

Brand Identity, Packaging, Industrial/Product Design, Campaigns, Naming

Brand strategy, name, tone of voice and visual identity that positions Numan as a men's health provider that is unafraid to talk about sensitive issues.

Great Jones