Pentagram

Graphcore

Brand Identity, Digital Design

Visual identity, dynamic typeface and pattern generator for a machine learning hardware start-up.

Graphcore wordmark Zoom Enlarge

Graphcore wordmark

Graphcore symbol Zoom Enlarge

Graphcore symbol

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The specially made quadtree tool that creates Graphcore's geometric patterns

Cycle jersey for Graphcore employees Zoom Enlarge

Cycle jersey for Graphcore employees

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Business cards

Keynote presentation Zoom Enlarge

Keynote presentation

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Graphcore Quantized switching to alternate characters as the user types

Digital brand guidelines – core brand Zoom Enlarge

Digital brand guidelines – core brand

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Digital brand guidelines – motion

Illustration by Carla McRae Zoom Enlarge

Illustration by Carla McRae

Quadtree shape generator Zoom Enlarge

Quadtree shape generator

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How the quadtree grids are created