Rendering of a proposed invite for the centennial celebration.
The designers developed a graphic language for Terminal marketing around the word "Grand."
The graphics create a distinctive visual personality for Grand Central as a shopping and dining destination. The logo appears on the gusset of the bag.
Rendering of the new identity in a proposed advertising campaign.
Grand Central 100 Years
The identity will be part of a program of centennial graphics.
The identity applied to an umbrella.
