Grand Central

Brand Identity

Logo for the Terminal that launched in conjunction with their 100th anniversary.

Rendering of a proposed invite for the centennial celebration.

Rendering of a proposed invite for the centennial celebration.

The stylized version of the clock, drawn by Joe Marianek, has its hands positioned at 7:13, or 19:13 in trainmaster’s time, a nod to the opening year.

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The designers developed a graphic language for Terminal marketing around the word

The designers developed a graphic language for Terminal marketing around the word "Grand."

The graphics create a distinctive visual personality for Grand Central as a shopping and dining destination. The logo appears on the gusset of the bag.

Rendering of the new identity in a proposed advertising campaign.

Rendering of the new identity in a proposed advertising campaign.

Grand Central 100 Years

Grand Central 100 Years

The identity will be part of a program of centennial graphics.

The identity will be part of a program of centennial graphics.

The identity applied to an umbrella.

The identity applied to an umbrella.

Santa Fe Railyard Park

Signage & Environmental Graphics

Environmental graphics for a mixed-use district redeveloped from the historic train yards near the city's downtown.

Grand Central