Governors Island

Signage & Environmental Graphics

Environmental graphics for the 172-acre park in New York Harbor.

Guppy Sans, the custom alphabet developed for the signage.

Guppy Sans, the custom alphabet developed for the signage.

Guppy Sans detail.

Guppy Sans detail.

Using the same custom typeface on every sign, including street signs, informational signs, and interpretive signs, the team hoped to create a distinct sense of place that would set the Island apart from other New York destinations.

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The transparent signage frames a view of Lower Manhattan.

The transparent signage frames a view of Lower Manhattan.

Nolan Park district marker.

Nolan Park district marker.

Parade Ground district marker.

Parade Ground district marker.

Parade Ground detail.

Parade Ground detail.

The trellis-like signage at Governors Island is inspired by the gantries at its docks.

The trellis-like signage at Governors Island is inspired by the gantries at its docks.

The see-through signs look robust but playful, big enough to stand out in the environment but capable of fading into the background.

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Welcome wall at the Yankee Pier landing.

Welcome wall at the Yankee Pier landing.

Welcome wall at Yankee Pier.

Welcome wall at Yankee Pier.

Playground sign.

Playground sign.

Path marker. Distinctive names for the Island's various areas play an important role in wayfinding.

Path marker. Distinctive names for the Island's various areas play an important role in wayfinding.

The island is only 800 yards from Lower Manhattan.

The island is only 800 yards from Lower Manhattan.

Street sign.

Street sign.

Ball field identification and donor signage.

Ball field identification and donor signage.

No matter how complicated the signage system, one sign is inevitably the most important.

No matter how complicated the signage system, one sign is inevitably the most important.

Amalgamated Bank

Brand Identity, Signage & Environmental Graphics

Identity and wayfinding for the largest union-owned bank in the United States.

Governors Island