Pentagram

GLUCK+

Brand Identity, Digital Design, Naming

Brand identity and website design for the multidisciplinary architecture firm based in New York City.

The program appears in a modern palette of dark grey and bright yellow. Zoom Enlarge 1

The program appears in a modern palette of dark grey and bright yellow.

The identity applied to stationery. Zoom Enlarge 2

The identity applied to stationery.

1 The program appears in a modern palette of dark grey and bright yellow. 2 The identity applied to stationery.

The reverse side of stationery is printed in yellow. Zoom Enlarge

The reverse side of stationery is printed in yellow.

Content on the site homepage is divided into three streams: Projects, Process and News. Zoom Enlarge

Content on the site homepage is divided into three streams: Projects, Process and News.

Tile view arranges project images into a grid that echoes forms in the firm's work. Zoom Enlarge

Tile view arranges project images into a grid that echoes forms in the firm's work.

List view sorts projects by name or other factors. Zoom Enlarge

List view sorts projects by name or other factors.

The website functions as a kind of viewer into the firm’s practice. Zoom Enlarge

The website functions as a kind of viewer into the firm’s practice.

Slideshows of project images are presented in a widescreen Zoom Enlarge

Slideshows of project images are presented in a widescreen

Portfolios of images explore projects in depth. Zoom Enlarge

Portfolios of images explore projects in depth.

Search results on the mobile version of the site. Zoom Enlarge

Search results on the mobile version of the site.

A short film about the Tower House on the mobile version of the site. Zoom Enlarge

A short film about the Tower House on the mobile version of the site.