Pentagram

Gato

Brand Identity, Signage & Environmental Graphics, Digital Design

Identity, signage, and website design for the Mediterranean restaurant in New York City by chef Bobby Flay.

The final Gato identity, set in the font Lisbon. Zoom Enlarge

The final Gato identity, set in the font Lisbon.

The letter G has been modified with a custom ball terminal. Zoom Enlarge

The letter G has been modified with a custom ball terminal.

Gato exterior on Lafayette Street. Zoom Enlarge

Gato exterior on Lafayette Street.

The logo has been hand-painted in copper foil on the restaurant windows. Zoom Enlarge

The logo has been hand-painted in copper foil on the restaurant windows.

The stencil-like letterforms complement the restaurant's industrial-chic setting. Zoom Enlarge

The stencil-like letterforms complement the restaurant's industrial-chic setting.

The contemporary typewriter font Pitch brings menus a downtown industrial feel. Zoom Enlarge

The contemporary typewriter font Pitch brings menus a downtown industrial feel.

Dessert menu. Zoom Enlarge

Dessert menu.

Check folder. Zoom Enlarge

Check folder.

Takeaway bag. Zoom Enlarge

Takeaway bag.

The restaurant's address set in Lisbon on takeaway bags. Zoom Enlarge

The restaurant's address set in Lisbon on takeaway bags.

Chef's jacket. Zoom Enlarge

Chef's jacket.

Letterhead and stationery. Zoom Enlarge

Letterhead and stationery.

Gift cards. Zoom Enlarge

Gift cards.

Business cards. Zoom Enlarge

Business cards.

Interior signage is hand-painted on materials like wood and stone. Zoom Enlarge

Interior signage is hand-painted on materials like wood and stone.

The sign painters approximated the Lisbon typeface in signage on the restroom walls. Zoom Enlarge

The sign painters approximated the Lisbon typeface in signage on the restroom walls.

Homepage of the Gato website. Zoom Enlarge

Homepage of the Gato website.

Website menu. Zoom Enlarge

Website menu.