Future Utopia ‘12 Questions’

Musically ‘12 Questions’ is a hybrid that spans diverse genres and sounds, and Smith wanted the cover to have a mystical, neo-psychedelic vibe that captured this interconnected world.

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Each song on ‘12 Questions’ is framed as an inquiry and is given its own distinct section and animation within the larger cover.

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Music video for the first single, “Do We Really Care? (Parts 1 and 2)” feat. Tom Grennan, Tia Carys and Simon Armitage.

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Pentagram worked with illustrator Ori Toor and Smith to develop a vibrant, intricate landscape with distinct episodes based on the 12 songs.

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On the eve of the 2020 US presidential election, several questions taken from titles of the songs were projected on landmarks in Philadelphia, New York, Los Angeles, Detroit and Miami.

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Future Utopia ‘12 Questions’

Packaging

Design and creative direction for the new project from producer and songwriter Fraser T Smith.

Sound Bubbles

Sound Design

A innovative sound experiment that uses existing technologies to create invisible partitions in the home.

Future Utopia ‘12 Questions’