Frist Art Museum

The team decided on the name Frist Art Museum with the catchy acronym ‘FAM,’ perfect for an institution that prides itself on being family friendly.

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The goal was to give the museum a modern identity that is simple, confident and has staying power but also pays tribute to the institution’s Art Deco roots.

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The letter ‘s’ in ‘Frist’ resembles the snake-like, Art Deco letter ‘s’ of the museum’s original logotype.

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