Food Truck Nation showcases the trend of artisanal food trucks and street vendors.
1 Food Truck Nation showcases the trend of artisanal food trucks and street vendors. 2 Bleachers offer a shady spot to sit and eat.
Bleachers offer a shady spot to sit and eat.
The icons are inspired by highway and roadside signs, as well as symbols used in farming.
The food trucks are covered in the icon pattern.
Icons range from farm animals and implements to American symbols and historical imagery.
Slogans and phrases are also incorporated into the pattern.
1 Icons range from farm animals and implements to American symbols and historical imagery. 2 Slogans and phrases are also incorporated into the pattern. 3 The icons appear on banners around the installation.
The icons appear on banners around the installation.
Banner.
The burger food truck.
Sidewalk signage leads Pavilion visitors down the main Expo thoroughfare to Food Truck Nation.
4 Banner. 5 The burger food truck. 6 Sidewalk signage leads Pavilion visitors down the main Expo thoroughfare to Food Truck Nation.
A custom "no smoking" icon is used for signage.
Special pins for Milan's Pride Week.
1 A custom "no smoking" icon is used for signage. 2 Special pins for Milan's Pride Week. 3 Custom plates were designed for the James Beard American Restaurant at Seven Stars Galleria.
Custom plates were designed for the James Beard American Restaurant at Seven Stars Galleria.
The series of plates used at the James Beard American Restaurant are available as souvenirs.
Michelle Obama cooks with Mario Batali in front of the icon wall at the restaurant.
As part of the Pavilion's environmental graphics, the icons are engraved in a white display counter.
4 The series of plates used at the James Beard American Restaurant are available as souvenirs. 5 Michelle Obama cooks with Mario Batali in front of the icon wall at the restaurant. 6 As part of the Pavilion's environmental graphics, the icons are engraved in a white display counter.
T-shirt featuring the Pavilion symbol.
The symbol wraps around a mug.
1 T-shirt featuring the Pavilion symbol. 2 The symbol wraps around a mug. 3 Espresso cup.
Espresso cup.
Restroom signage in the Pavilion.
