First Round Capital

Brand Identity

Brand identity for the leading venture capital firm.

A simple line derived from the number “1,” inspired by the company’s name. The line suggests the diagram of a floor plan, with one side left open to convey a sense of possibility.

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Cooper Hewitt Smithsonian Design Museum

Brand Identity, Signage & Environmental Graphics, Digital Design, Naming

Identity, website, and wayfinding design for the expanded New York institution.

First Round Capital