Zoom Enlarge With a heritage that spans seven decades, Ferrari is one of the world’s best-known automotive brands. Learn more about the project Zoom Enlarge Pentagram designed the exhibition, creating a visual identity that presents an engaging journey through Ferrari’s 70-year history. Learn more about the project Zoom Enlarge Zoom Enlarge Zoom Enlarge Delving into the Ferrari archive, Pentagram identified items that could be used to bring out the true materiality of the company. Learn more about the project Zoom Enlarge Material swatches used by the iconic Carrozzeria Scaglietti in the 1960s provided the main inspiration for the exhibition's colour palette. Learn more about the project Zoom Enlarge Vintage posters, brochures and yearbooks were used to inform the event’s supergraphic typography. Learn more about the project Zoom Enlarge Zoom Enlarge Zoom Enlarge Working with photographer Paul Zak, Pentagram created the marketing campaign the exhibition. Learn more about the project Play Play Play The exhibition brings together £140m worth of rare cars, as well as original drawings and memorabilia displayed in public for the first time. Learn more about the project Zoom Enlarge Share: Twitter, LinkedIn, Email
