ERM

ERM approached Pentagram as its original identity no longer reflected its dynamic, future-looking approach to helping some of the world’s biggest brands.

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Pentagram was asked to create a modern, digital-first brand identity that reflects ERM’s unique point of difference, expressing its personality and reflecting its huge ambition for growth.

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The symbol’s geometric design is inspired by energy-generating turbines and features lines within two concentric circles, indicating both macro and micro perspectives.

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The sophisticated brand palette combines tones of greens with neutral colours, with vibrancy injected through the use of a bright and modern mint, in a modern and elegant way. The colours come from nature, clearly placing ERM within the ‘green’ space.

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The identity system is also brought to life through a striking image treatment that is visually connected to the logo. The treatment abstracts imagery taken from nature through a refractive lens and breaks down the image’s tonal range into concentric patterns.

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Pentagram has given ERM a new nature-inspired identity that’s equipped for growth, flexibility and adaptability, beautifully expressing the sustainability firm’s personality and bringing to life its unique offer.

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