Elemy

Brand Identity, Brand Strategy

Brand identity for the pediatric behavioral health company that seeks to transform the lives of children and families through individualized, technology-enabled care.

Pentagram has helped Elemy define the essence of their philosophy—the dynamic combination of empathy and innovation.

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This endearingly imperfect icon (dubbed ‘The Hug’) evokes real life, real people, real struggles, and real triumphs.

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A suite of custom illustrations expands the Journey Line and Hug into an entire visual language that captures the whole range of interactions between Elemy and families.

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Phenology

Brand Identity, Packaging, Naming, Brand Strategy

Identity and packaging for a new brand redefines menopause relief as the start of an empowering new phase in women’s lives.

Elemy