Digital Turbine

Brand Identity, Brand Strategy

Brand identity for the Austin-based international advertising technology company.

Old logo adopted in 1998.

New logo launched July 13th, 2022.

As the largest independent mobile-growth and monetization platform, Digital Turbine helps telcos, advertisers and publishers around the world connect with more consumers in more ways across more devices.

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Icon colorways.

Icon colorways.

Branded video of Turbine.

Additional identity lockups.

Additional identity lockups.

DT Ignite video.

Sub-brand lockup.

DT Monetization video.

Sub-brand lockup.

DT Growth video.

The team eventually landed on a two-blade solution that was visually pleasing and maintained the essence of a turbine.

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Sub-brand lockup.

DT Reach video.

Custom icons.

Custom icons.

Interim website design.

"Squircle" pixel pattern.

Refreshed color palette.

Refreshed color palette.

An exaggerated pixel pattern was added to the blunt ends of the two blades to give them a blurred appearance, as if the blades of the turbine are moving rapidly.

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Sample applications

Sample applications

Celebrating the new identity in Digital Turbine offices around the world.

Celebrating the new identity in Digital Turbine offices around the world.

Celebration on the Thames in London.

Celebration on the Thames in London.

Warner Music Group

Brand Identity, Digital Design, Brand Strategy

A bold and off-kilter brand proposition amplifies the vision and voice of an entertainment icon.

Digital Turbine