Digital Architecture Lab

The notion of “henkaku”—a Japanese word meaning roughly “radical change”—served as a north star for the team, mirroring the spirit of the Lab and the values it seeks to embody.

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At the center of the identity is a colorful mark meant to represent the seemingly contradictory ethos at the heart of the Lab’s mission: decentralization and collective action.

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Currently, web3 culture is epitomized by tech-y purples and neon greens, often used with gradients. The Digital Architecture Lab team wanted to nod to these conventions, but offer an alternative to such intense hues in keeping with its unorthodox approach to technology.

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