Dick Clark Productions

Brand Identity, Sound Design, Brand Strategy

Brand identity for the iconic American television production company.

The debut of the new DCP logo was at the 2022 American Music Awards.

Dick Clark introduced Rock and Roll to the American Teenager.

Dick Clark introduced Rock and Roll to the American Teenager.

As the host and founder of American Bandstand from 1956 to 1989, Clark is credited with introducing rock and roll to the American teenager and thus the country.

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50s era American Bandstand had a strict dress code.

50s era American Bandstand had a strict dress code.

Dick Clark during the New Year’s Rockin’ Eve era.

Dick Clark during the New Year’s Rockin’ Eve era.

Dick Clark Productions logo circa 1973.

Dick Clark Productions logo circa 2019.

Primary Dick Clark Productions logo lockup.

Colorways of the new DCP icon.

Colorways of the new DCP icon.

DCP has a long history of showcasing American star power.

DCP has a long history of showcasing American star power.

DCP horizontal lockup.

DCP horizontal lockup.

The three circular parts of the lowercase letterforms line up nicely, creating a pleasing rhythmic pattern – like musical notes on a scale.

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Step-and-repeat patterns.

Step-and-repeat patterns.

Ryan Seacrest began hosting New Year’s Rockin’ Eve after Clark died in 2012.

Ryan Seacrest began hosting New Year’s Rockin’ Eve after Clark died in 2012.

Exterior signage and business card designs.

Exterior signage and business card designs.

Look and feel for electronic presentations.

Look and feel for electronic presentations.

The new DCP logo at the 2023 Golden Globe Awards.

DCP produces major televised award shows like the Golden Globes.

DCP produces major televised award shows like the Golden Globes.

Director’s chair and bag.

Director’s chair and bag.

New DCP logo with Billboard logo designed by partner Michael Bierut and team.

Hologram Sciences

Brand Identity, Digital Design, Brand Strategy

Brand identity, brand strategy and digital design for a company pioneering technological innovation in personalized nutrition.

Dick Clark Productions