Cytora

Working closely with the Cytora leadership team, Pentagram created a brand identity and website that communicates the sophistication of Cytora’s offering, while simultaneously demystifying its technology.

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The brand system utilises a familiar modern grotesque font at headline level, coupled with open white-space, cultivating a welcoming aesthetic. This is balanced by the sense of expertise evoked by the application of the duo-spaced secondary font iA Writer and a modular-like typographic structure and hierarchy.

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