Covariant

The new brand identity revolves around the ‘Covariant Flow’, an abstract visualisation that represents the process of learning through what’s known as the ‘decision boundary’.

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The identity’s look and feel extends to the new website, which features the Covariant Flow decision boundary as an intelligent layer that sits behind all content.

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The Covariant wordmark, symbol and icons mimic the curves, twists and flow of the decision boundary.

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A wider, more playful extension of the colour palette was used in a set of looping animations that accurately represent the three Covariant use cases.

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