Consumer Reports

Brand Identity, Editorial Design

Brand identity, editorial design and information design for the product reviews and ratings magazine.

Former identity

Former identity

New identity

New identity

Former icons

Former icons

New icons

New icons

The logo shifted to a simple ‘CR,’ an acronym that was already used internally by the magazine and its readers.

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Former Magazines

Former Magazines

Layout with former icons

Layout with former icons

Layout with updated icons

Layout with updated icons

The redesign evolved the ratings to make them more intuitive, moving to a more universally understood scale where green is excellent and red is poor.

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Shakespeare in the Park 2018

Brand Identity

Promotional campaign for the 2018 festival of free performances presented by The Public Theater in Central Park.

Consumer Reports