Columbia Business School has launched its new homepage and blog designed by Pentagram. Part of a larger redesign, the initial phase of the launch features a continually updated blog that parallels the school’s emphasis on innovation and the practice of business in a rapidly changing world. The site’s visual design uses bold black, closely cropped photography and clean page layouts.
One of the main goals for the site was to facilitate a dialog between the various members of the CBS community—current students, alumni and prospective students—while also creating a specific destination for each audience. The team accomplished this by surfacing the site’s content through an extensive tagging structure that dispenses with traditional hierarchical structures and instead, slices the site by relevant topic thereby flattening the content and making it more accessible.
