Color & Co.

Leveraging L’Oreal’s centuries-long experience in hair care and new forms of emerging technology, Color&Co was created for people of all ages who use hair color as a form of self-expression.

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Color&Co offers each customer a video consultation with a hair colorist, following which they receive a customized kit of everything they need to color their own hair—leading to customized shades and nuanced application techniques.

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The color system is the source of the brand’s freshness: it draws from references across modern art and brings together a striking, bold hue with a delicate pastel shade, creating drama and life in its pairing of dusty rose with scarlet red and mint green with electric blue.

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