Coller Capital

Brand Identity

Brand identity for the global investment firm.

Pentagram was invited to create a new visual identity that was more human and approachable, and would help the investment firm communicate with both financial advisers and end clients.

Learn more about the project

The wordmark was created using a binary, modular system using perfect circles and straight lines. This precise, systematic approach reflects the methodological working that is the driving force behind much of the business.

Learn more about the project

L’Alliance New York

Brand Identity, Naming, Brand Strategy

Brand identity framework for the non-profit organization celebrating French and francophone cultures.

Coller Capital