College Football Playoff

Brand Identity, Industrial/Product Design

Trophy design and visual identity for the football championship of the NCAA.

Bill Hancock and Jeff Long at the 2013 Playoff committee announcement.

Bill Hancock and Jeff Long at the 2013 Playoff committee announcement.

An ascending virtual football, the trophy’s handcrafted gold brackets surround a hardened steel core.

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The new College Football Playoff National Championship trophy. Photos by Joe Faraoni/ESPN Images.

The new College Football Playoff National Championship trophy. Photos by Joe Faraoni/ESPN Images.

Apex For Youth

Brand Identity, Digital Design

Identity for a non-profit organization that has provides mentoring and educational programs for disadvantaged Asian and immigrant youth in New York City.

College Football Playoff