Cocorico

Corporate design inclusive of a wordmarque, bespoke typeface suite, visual identity, linguistic identity, packaging design and custom publishing.

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The custom designed wordmarque is derived from the rhythm and pace of the four syllables in the word Co·co·ri·co, utilising cyclical and geometric forms.

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Cocorico’s linguistic identity – from the corporate slogan to assorted one-liners and publications – pays tribute to the company’s heritage and is a celebration of the entire food universe and natural world surrounding the brand.

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Cocorico’s light-hearted one-liners converge with the brand values and set the tone of voice, while conveying useful and bite size information focused on natural and fresh food, health, ethical standards and sustainability.

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The sans serif typeface is derived from the geometric curvature of the Cocorico wordmarque. In taking reference and inspiration from the circular forms of the wordmarque, balance, impact and synergy between the components have been created.

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The display typeface CCRC Display Pro’s contrast between thick and thin serifs is particularly suited for culinary applications. With softly flared strokes, it is sharp yet pared back and is rhythmically balanced with the sans serif typeface suite, CCRC Text Pro.

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Cocorico Blue, the main brand hue, symbolises liberty and also stakes itself as a primary colour along with red and yellow. Sky Blue represents open spaces and fresh air.

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A full spectrum of colours will be utilised in communications as a direct reflection of the richness of the culinary world.

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The beauty of raw poultry is captured in unconventional, high contrast layouts and rich colours, appealing to food businesses – from greengrocers and gourmet shops to delicatessens and traditional butcher boutiques.

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From campaign key visuals to The Health Hub, proteins are highlighted as the building blocks of life as Cocorico’s poultry contains all essential amino acids necessary for protein synthesis.

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From the Cocorico printed brochure shared with business clients to corporate collateral and the print edition of The Health Hub magazine, all paper qualities and stocks provide a tactile and tangible experience of the brand, echoing the natural world as much as the digital.

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Sausage making is an original craft that is thousands of years old. At Cocorico, real sausages start with 100% quality chicken and natural spices to create the most unique recipes. It begins and ends with the freshest chicken raised on an all-natural feed, the cleanest seasoning ingredients and natural smoking with beechwood.

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Tableware and serving essentials migrate away from plastics, favouring quality over quantity and keeping with Cocorico’s sustainability and environmental stewardship initiatives.

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The Health Hub, reflecting Cocorico’s commitment to health awareness, is a reserve for gourmet fare, culinaria, masterclasses, recipes and tips and tricks from chefs, cookbook authors and wellness leaders. It is also a growing encyclopedia of food curiosities, health-centric articles, pantry essentials and featured events.

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The visual language for The Health Hub is balanced with a plethora of plant-based side dishes for a well-rounded and wholesome plate. From succulent mushrooms to microgreens and nutritious sage, tarragon, rosemary and thyme, chicken-based dinners will be family pleasers.

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The website provides a wholistic view into Cocorico, serving as one of the brand’s primary activation points. The Company is Cocorico’s corporate arm geared to B2B audiences, while The Health Hub reflects Cocorico’s commitment to health awareness and caters to B2C audiences with a growing encyclopedia of food curiosities, health-centric articles, pantry essentials and featured events.

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