The aim of the campaign was to create a ‘lightbulb moment’, where people would quickly grasp the relatively complex concept of a circular economy. Learn more about the project Zoom Enlarge Zoom Enlarge Circular poems designed as gifs endlessly loop – mirroring how, in a circular economy, resources and products are continually reused. Learn more about the project Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Share: Twitter, LinkedIn, Email