Chicken & Egg needed a brand that better reflected its passionate commitment to a fairer and better world and its unique role in building it. Learn more about the project Zoom Enlarge Chicken & Egg asked Pentagram to develop a new visual identity that would align more closely with its broadened scope and evolving mission, including its advocacy for non-binary and LGBTQ+ voices. Learn more about the project Zoom Enlarge Play Play Zoom Enlarge Play The new identity needed to represent the wide array of films and subject matter championed by Chicken & Egg, while also reflecting the diverse individuals and causes the organisation supports. Learn more about the project Play Play The rebranding began with a name change from ‘Pictures’ to ‘Films’, which was followed by a reimagining of the chicken and egg motifs into a dynamic logo that lends itself to animation. Learn more about the project Zoom Enlarge Zoom Enlarge Play Zoom Enlarge The stylised egg seamlessly forms part of the chicken, allowing both elements to be read together visually, and the flexible relationship between the type and symbol enables playful, varied combinations. Learn more about the project Zoom Enlarge Play Zoom Enlarge Zoom Enlarge Play
