Chatsworth

Pentagram was invited to develop a new overarching brand strategy (including architecture, positioning and tone of voice) for the Devonshire Group, and a new brand architecture for Chatsworth, covering its charity, its distinct areas and offers, outlets and sub-brands.

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The new branding represents a strategic shift that responds to audiences’ desire for Chatsworth and other Devonshire Group sites to feel more inclusive, more dynamic and more relevant, without losing any of their commitment to preserve their heritage for future generations.

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