Cazana

The design team translated Cazana's ability to seamlessly view macro and micro information into motion patterns that zoom in and out—this later became a key aspect of the communications created by the team. 

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The ‘C’ symbol follows the original logo form, but now created through a pattern of dots which is applied across the graphic language, allowing the viewer to zoom in and out of the picture.

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As well as approaching from a broad perspective, Cazana gives granular levels of information to present insights in a clear and actionable way—this skill in transforming complexity into understandable and valuable information in real-time drove Pentagram’s approach to its new brand language. 

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The identity has been applied to marketing materials, social channels and the Cazana website—it will also be adapted to the product UI to bring a unified brand experience.

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