Zoom Enlarge Zoom Enlarge Pentagram was asked to create a brand strategy to articulate the unique personality of Camu C, and a brand identity system that could work across various print and online applications. Learn more about the project Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge The team’s aim was to celebrate the health benefits of drinking Camu C while appealing to its young and health-conscious audience. Learn more about the project Zoom Enlarge Zoom Enlarge Rejecting the clichés of health and performance drinks brands, the new brand identity plays to the strengths of the drink’s healthy ingredients. Learn more about the project Share: Twitter, LinkedIn, Email