Zoom Enlarge Pentagram was asked to create a brand identity for this exciting new venture which would appeal to all the stakeholders—the cattle owners, the store owners and the end users. Learn more about the project Zoom Enlarge Zoom Enlarge Zoom Enlarge Play Zoom Enlarge The name Câm was chosen as it worked on several levels—it has a strong connection both to Nigeria and to Câm’s founder. Learn more about the project Play Zoom Enlarge Play The cool colour palette of royal blue and white mixed with soft pastels gives Câm a clean, modern feel which reflects the natural product and is in contrast to the busy packaging of processed milk products. Learn more about the project Zoom Enlarge Zoom Enlarge Zoom Enlarge The team also created Illustrations which show the various stages of the journey that the milk goes on, these are for use on social media and as environmental graphics within the office and factory spaces. Learn more about the project Zoom Enlarge Share: Twitter, LinkedIn, Email
