‘Building Cycles’ Spring Benefit

Brand Identity

Brand identity for the Storefront for Art and Architecture’s Spring 2019 Benefit at La Marqueta in New York.

The branding previews a new curatorial framework for the 2019-2020 season of programming at Storefront.

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The identity system centers on a custom typeface with letterforms that will evolve over the year from fluid, organic curves to a more rigid, rectilinear structure, and back again.

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Photo: Hatnim Lee.

Photo: Hatnim Lee.

Photo: Hatnim Lee.

Photo: Hatnim Lee.

Photo: Hatnim Lee.

Photo: Hatnim Lee.

King & McGaw

Brand Identity, Digital Design

Brand identity refresh and user experience redesign for a digital art gallery.

‘Building Cycles’ Spring Benefit