The BHC identity features letterforms that appear to be painted.
Sketches of the building are used as an element of the identity.
The Sugar Hill Children’s Museum of Art & Storytelling identity echoes the distinctive architecture.
Wayfinding appears on the floor, where kids are most likely to see it.
The wayfinding uses the system of icons.
Placing the wayfinding on the floor frees up wall space for artwork.
The floor graphics help create a playful atmosphere in the space.
Directional icons playfully point the way and interact with fixtures in the stairwell.
Directional icons in the stairwell.
A special plaque quotes a poem by Langston Hughes and marks the building’s location.
